{"product_id":"the-elements-of-brand-design-german-french-english","title":"The Elements of Brand Design (German, French, English)","description":"Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with \u003cb\u003ePentagram’s Paula Scher and Michael Bierut\u003c\/b\u003e, this book explores the design elements of \u003cb\u003erenowned corporations in 110 case studies\u003c\/b\u003e. Thanks to \u003cb\u003eclever branding\u003c\/b\u003e, the likes of \u003cb\u003eNike\u003c\/b\u003e, \u003cb\u003eBurger King\u003c\/b\u003e and \u003cb\u003eUniqlo\u003c\/b\u003e have become desirable in their own right.","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":45114321535204,"sku":"9783836599788","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/8565\/0660\/files\/f2f4f79679f874e61a9c03a5945facd1_b61c20c2-f62a-48cb-a5b9-5f840fac901d.png?v=1777383993","url":"https:\/\/shop-us.taschen.com\/products\/the-elements-of-brand-design-german-french-english","provider":"TASCHEN","version":"1.0","type":"link"}